Starbucked

Starbucked

A Double Tall Tale of Caffeine, Commerce, and Culture

Book - 2007
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STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. PartFast Food Nation, partBobos in Paradise, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.
Publisher: New York : Little, Brown, 2007.
ISBN: 9780316013482
031601348X
Characteristics: 297 p. ;,25 cm.

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j
JL
Jun 29, 2008

Interesting read on this business phenonmenon

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