The Winner's Brain

The Winner's Brain

8 Strategies Great Minds Use to Achieve Success

Book - 2010
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Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life--you just need to develop the right brain for it.

In The Winner's Brain , Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what--and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential, using:

* Balance: Make emotions work in your favor
* Bounce: Create a failure-resistant brain
* Opportunity Radar: Spot hot prospects previously hidden by problems
* Focus Laser: Lock into what's important
* Effort Accelerator: Cultivate the drive to win

Along the way, meet dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole(tm)) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner's Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.

Publisher: Cambridge, Mass. Da Capo Lifelong 2010.
ISBN: 9780738213606
0738213608
Characteristics: viii, 226 p. ;,24 cm.
Additional Contributors: Fenske, Mark
Neporent, Liz

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twlockhart
Jul 19, 2011

This book is horrible. Not worth the paper let alone the time. Writing is a jarring combination of very trite and pseudo academic. The science quoted does nothing whatsoever to substantiate the presented "theory" of winner's brains.

The only thing this book has going for it is a catchy title.

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